Desserts certainly remain popular throughout the world, especially the United States. In fact, statistics show that there are nearly 1.5 billion gallons of ice cream and other desserts produced in America annually. With that in mind, many people profit from the popularity of desserts by opening their own sweet shops. If you currently own a frozen yogurt store, you’ll want to have the power of technology on your side. Considering that, here are four benefits of including tech into your frozen yogurt business.
- Create an App for Your Business
Many companies are realizing how beneficial it is to have an app. It’s understandable that many business owners might not be able to create these on their own. Considering that, there are many services that can create apps for your business. With that in mind, make sure that you’re implementing some type of mobile loyalty program. Customers love loyalty programs because it allows them to receive rewards. In turn, this keeps them coming back to your business.
- Utilize a CRM System
There’s nothing worse than running out of supplies. After all, customers can’t enjoy their desserts without frozen yogurt spoons. Considering that, it’s important that your business utilizes a CRM system. These systems provide an immense amount of help for busy business owners, especially those running a frozen yogurt shop. These systems help to ensure that your store has plenty of supplies including frozen yogurt cups and spoons.
- Taking Care of Payments
If you’re entering into the dessert industry, it’s important to stay ahead of the competition. Statistics from 2013 found that there were 2,582 frozen yogurt shops located throughout the world. One way to stand out from the competition is through offering mobile payment systems. As mentioned earlier, it’s important to take advantage of customers fondness for their mobile devices. Mobile payments allow customers to easily purchase their sweet treats by using their phones.
- Harness the Power of Social Media
Not all types of tech require purchasing new items. One of the most important ways to use tech to your company’s advantage is by creating social media accounts. Many of your customers are always checking their social media apps. If your company isn’t on social media, you’re likely missing out on a lot of business. Therefore, take to social media in order to let the public know about your products. Start placing frozen yogurt spoons in premade dessert and begin posting enticing photos. In addition, posting specials throughout the week can often help drive more customers to your shop.
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