Ensure Your Brand Maintains its Positive Image with Effective Food Safety Measures


Standard barrier lidding film

There are a variety of measures that can be taken in order to ensure and improve food safety. These include providing the right type of packaging, ensuring proper storage, and having regular food quality inspections. When these measures are in place, it also provides brand protection.

Preventing Harmful Bacterial Growth

In order to prevent harmful bacteria from growing and multiplying in food, proper refrigeration is essential. Since cold temperatures keep this from occurring, refrigerators need to be set at 40 degrees Fahrenheit and freezers should be set a 0 degrees Fahrenheit.

The Incidence of Foodborne Diseases

On an annual basis, 48 million people in the United States become ill after eating food that contains diseases. In some cases, these individuals need to be hospitalized, and this occurs with roughly 128,000 individuals. Unfortunately, 3,000 Americans will die every year as a result of contracting a variety of foodborne diseases.

Food Metal Detectors and X-Ray Machines for Food Inspection

Food metal detectors are able to determine whether metallic contaminants are present. They can detect ferrous, non-ferrous, and stainless steel within a variety of food substances.

When applied to a wet or conductive food product, a typical metal detector will be able to locate stainless steel that is 2.5 to 3.5 millimeters in size. An X-ray machine, however, is able to detect even smaller stainless steel particles of 1.5 millimeters in size.

Food Preservation Methods

When food is vacuum sealed, it can last longer than when stored in containers or plastic bags. Food has been demonstrated to last 3 to 5 times longer using this method instead.

Furthermore, there is also less waste associated with food that has been vacuum sealed. Packaging experts have estimated that up to 1.7 pounds of food waste can be reduced for every pound of plastic packaging that is used.

Creating and Maintaining a Positive Brand Image

Since consumers will recognize a specific brand’s product by the way it is packaged, they are more likely to make a purchase decision based on recognizing a product that they trust. It’s important to note that approximately 52% of worldwide consumers prefer purchasing brands that value making a positive social and environmental impact. This includes providing products that are free from contaminants, stored safely, and properly packaged for quality assurance.

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