Ensure Food Quality, Safety, and Brand Loyalty with the Effective Packaging


Packaging automation machines

The food and beverage industry is aware how important it is to ensure products maintain their quality and are safe to consume. As a result, the packaging industry has a vital role to play in this process.

Since brand recognition is often tied to packaging, many consumers around the world will reach for products that reflect brands they trust. When consumers recognize a specific brand’s packaging, this will often influence their purchase decisions. This is particularly the case with 52% of worldwide consumers when these brands are known for making positive social and environmental contributions.

Food waste is a national as well as global concern. When effective packaging is used, it has the capacity to reduce food waste. Food sealing machines, such as vacuum sealers, are able to effectively preserve food without excessive waste.

It’s been found that when food products are vacuum sealed, they can last 3 to 5 times longer than when stored in containers or plastic bags. According to packaging experts, it is estimated that food waste can be reduced up to 1.7 pounds for each pound of this type of plastic packaging.

Storing food at proper temperatures is also a vital health concern. Since cold temperatures prevent harmful bacteria from developing and multiplying, it is recommended that refrigerators should be set no higher than 40 degrees Fahrenheit. Freezers, however should be set a 0 degrees Fahrenheit to prevent bacterial growth.

Another way that product safety is ensured is through using X-ray machines for food inspection. These food metal detectors are able to discover 3 typical types of metallic contaminants:

  • Ferrous
  • Non-Ferrous
  • Stainless Steel

When food metal detectors are used with a wet or conductive product, for example, they are able to detect stainless steel particles as small as 2.5 millimeters to 3.5 millimeters. Food X-ray machines are often able to detect particles sized as small as 1.5 millimeters. As a result, this assists with improving food quality and safety, thus brand protection.

There are a variety of options for food and beverage packaging that reduce waste while increasing quality and safety. Since you want to be known as a brand to trust, it’s important to consistently inspect and evaluate your products’ packaging.

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