While statistics show that the average person in the United States eats ice cream 28.5 times per year, there are many people who prefer consuming frozen yogurt. Many people are dipping their frozen yogurt spoons into these frozen treats all across the country. In fact, statistics gathered from 2013 found that there were estimated to be 2,582 frozen yogurt stores currently in operation. It’s perfectly understandable to want to create and run a successful frozen yogurt business of your own. Many modern business owners are realizing the benefits of utilizing the power of social media to increase awareness within the community about your business. Considering that, here are five tips for boosting the social media presence of your frozen yogurt shop.
- Create Social Media Pages for Your Business
The first step might sound simple to some but many people forget how important social media has become. With that in mind, you’ll want to ensure that your frozen yogurt store has pages creates across multiple social media websites. In addition, creating these pages with your business name in them helps to ensure you’ll avoid any issues with someone else trying to make a page with the name of your company in the future.
- Utilize Multiple Social Media Websites
Having a single great social media page is great but it’s important to remember that there are many social media websites on the internet. Most companies stick with a few of the absolute largest social media platforms. While this strategy is great, it’s best to find as many reputable social media outlet to post on as possible. In addition, there are certain types of software that allow you to create one post that can be sent to multiple social media platforms, a major convenience for business owners without a lot of time on their hands.
- Post Lots of Pictures
If you’re wanting to entice the public to visit your shop, it’s a great idea to post pictures of the frozen treats that you’re creating. With that in mind, it’s important to ensure that you’re posting lots of awesome photos that are destined to make people hungry. Another great idea to consider when posting social media pictures is to brand them. Considering that, you’ll find that placing frozen yogurt spoons that feature your brand name within these photos is a great marketing decision. This means that when people view these mouthwatering pictures, they’ll know where to go from the branding designs of your frozen yogurt spoons.
- Always Have Someone Ready to Communicate With Your Audience
At first, it might seem easy to keep up with a few brand new social media pages for your business. However, these pages can grow quite fast which can make keeping up with them by yourself quite a feat. Most businesses will hire a worker to handle posting, updating, and communication on all social media platforms.
- Implement a Contest
One great way to potentially grow the social media presence of your business is to hold contests. These contests can be held with prizes that range from gift cards to company shirts. No matter what you’re giving away, it’s important to utilize the power of social media to grow your audience during this time. For instance, many businesses invite guests to like or follow something in order to obtain an entry into a contest. Statistics show that 90% of homes within the United States regularly consume some type of frozen treat, meaning you’ll likely increase social media followers for your business by giving away these sweet treats.
To summarize, there are several ways that a frozen yogurt shop can use social media to grow their online presence. You’ll want to ensure that you’re posting plenty of pictures and contest across multiple social media platforms. Be sure to include frozen yogurt spoons or cups that feature the name of your business to ensure the public knows where to go. It’s also important to ensure that you have dedicated staff members that are ready to offer thoughtful and warm responses to the public. Creating contests on these platforms are fun and creative ways to give back while also helping your company obtain new social media followers.